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Social Media Optimization Services

The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising is a single component of the marketing process.

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites.

Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reedit, Face book, Tumbler, Twitter, YouTube, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality.


Digital Marketing Overview

Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope.

Website Planning & Creation

A website is a collection of webpages. It is a window to your business, available in front of your prospect customers 365*24*7. A person interested in your product/service can view those on your website anytime of the day or night!

Website planning and creation starts from understanding the basics of internet and further advances to website planning and building on Word press.

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

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Search Engine Optimization

SEO is the process of improving the visibility of a web site or web page in search engine via the “natural or “unpaid search results.SEO is about making small modifications to the parts of your website.

Get your website on front pages of Google, We do all activities required for getting your site ranked in all major search engines ( On page and off page) . We Hate BLACK and Love WHITE HAT Strategies


White Hat - Follows Search Engine guidelines Strives for best possible search engine ranking; #1 ranking if possible

Black Hat - Knowingly break many /most of the search engine guidelines Misrepresents content via techniques Uses techniques to trick either the search engine, searchers, or both

Search Engine Advertising

It is possible to pay a search engine for a placement in certain search results. These advertisements do not appear in natural search results. Instead, they appear in the sponsored results (usually on the right-hand side of search engine’s results page) in response to a corresponding search term. The amount spent on advertising can be adjusted for a variety of factors.

In addition, you can determine whether the advertisement appears regionally or nationwide. The fee for these ads is calculated using the number of clicks the advertisement attracts. The higher the advertising budget the better the position the website will get in a given search result. Search engine advertising can be particularly useful if a website is not appearing at the top of the search results because it is not yet well known or if there is a lot of competition for the search term being used


Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.

Mobile Marketing

Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go.

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.


Google Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. The building blocks of Google Analytics reports are dimensions and metrics.

DIMENSIONS are the attributes of your data, such as the city where traffic is coming from, the page you’re measuring, or the social media channel you’re evaluating.

METRICS are the quantitative measurements for those dimensions. For example, if you’re looking at how your ads are performing in Paris (the dimension), the 2,000 paid sessions you’ve recorded would be your metric.

Online Display Advertising

Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

Let's make something great together

Share your vision and goals with us. We will make them a reality.

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Email Marketing

They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly.But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

Ecommerce Marketing

Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Ecommerce marketing can be divided into two general actions: driving website traffic and optimizing the user experience for conversion. Both are critical components to growing an online business — failure in one is all but sure to undermine any success in the other. Seasoned marketers can thrive in a digital landscape, starting with a solid foundation of common terms.


Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Lead Generation

Lead generation is the way that you attract and get people to give you their contact information to you. It is the methods you use to collect leads.Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant.


Creating Internet Marketing Strategy

A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print.

Affiliate Marketing

Affiliate Marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service.

Let's make something great together

Share your vision and goals with us. We will make them a reality.

Request a quote

Google AdSense

Google AdSense is a contextual advertising program that allows you to run ads on your website or blog, or YouTube videos, and get paid when when visitors click on them.

Google AdSense is a free service offered by Google for publishers to monetize their web content. A publisher can be anyone with a blog, Website, Youtube channel or other allowed online property. AdSense has always been most popular ways to monetize the content & stepping stone for people who want to earn online.

Online Reputation Management

Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.


Pay Per Click

Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'.Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

Basic Pay Per Click strategy :-

  • Research
  • Keyword research (what keywords are you going to target?)
  • Choose which demographic you are going to target
  • Location
  • Make an offer they can’t refuse in your PPC ad (SEO Copywriting)
  • You can go mobile
  • Be dynamic
  • Timing is everything
  • Research all the keyword generators
  • Review your Google quality score

SMS Marketing

SMS Marketing refers to sending SMS messages, either campaigns or transactional messages, in order to accomplish a marketing objective. SMS is mostly used to communicate time-sensitive offers, updates, and alerts to people who have opted in to receive these types of messages from the sender.


Brand Building

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the company. Goal of brand building is creating a unique image about the company.

Brand Positioning

A marketing strategy that aims to make a brand occupy a distinct position , relative to competing brands, in the mind of the customer . Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium , utilitarian or luxurious, entry-level or high-end, etc.) through advertising.

Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning


Online Branding

Branding is the process of shaping the identity of a company! The “profile”, which is selected by a company, is also one of the main features that will affect the relationship to a certain extent that will be formed with the consumers in the future. If you want to stand out and to properly reflect in the public memory, you must obtain your own identity, you must to leave your personal-print!


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